As part of an advertising campaign, Molson, a Canadian beer company, strategically placed 'beer fridges' around Europe that only Canadian passports could unlock.
11
In 1907, Kellogg’s launched a campaign called "Wink Day" to promote Cornflakes. Women were encouraged to “wink at your grocer and see what you get” (and what they got was a free box of cereal!)
-2
Lentil As Anything, a successful Australian restaurant, allows its customers to pay whatever price they feel like paying for the food.
10
7-11 sells 10,000 pots of coffee an hour, every hour, every day.
27
Amazon sells more e-books than printed books.
43
Yahoo! was originally called 'Jerry's Guide to the World Wide Web'.
82