At the peak of his Bitmoji partnership, Snoop Dogg was reportedly earning around $30,000 per week from digital stickers featuring his face, joints, and signature style.
Snoop Dogg Made $30K Weekly From Digital Stickers
When Snoop Dogg partnered with Bitmoji in 2016, he wasn't just lending his likeness to some digital stickers. He was building a whole new revenue stream that would reportedly bring in around $30,000 per week at its peak.
That's roughly $1.5 million a year—from cartoon versions of himself holding blunts, throwing up gang signs, and doing the things Snoop does best.
The "Snoopmoji" Empire
The stickers, affectionately called "Snoopmojis" by fans, featured the rapper in dozens of poses and situations. Users could send animated versions of Snoop smoking, dancing, or delivering his signature "fo shizzle" energy through their text messages.
What made the deal so lucrative wasn't just Snoop's star power—it was timing. The partnership launched when Bitmoji was exploding in popularity, and Snoop was one of the first celebrities to get his own dedicated pack.
Why It Worked
Several factors made this partnership a goldmine:
- Brand authenticity—Snoop's laid-back persona translated perfectly to sticker form
- Cultural relevance—Cannabis-themed stickers hit different when they're official Snoop content
- Mass appeal—Everyone from teenagers to corporate workers wanted to send a Snoop sticker
- Viral potential—The stickers essentially became free advertising with every send
The Bigger Picture
This wasn't Snoop's only digital venture. The rapper has consistently shown business savvy, from his early investments in Reddit and Robinhood to his later moves into NFTs and the metaverse.
The Bitmoji deal represented something bigger: celebrities realizing their likeness has value beyond traditional endorsements. Why do a single commercial when your face can generate passive income every time someone texts their friend?
Snap Inc. acquired Bitmoji's parent company Bitstrips in 2016 for a reported $100 million, and celebrity partnerships like Snoop's were a key part of their monetization strategy.
Lessons From the D-O-Double-G
What can we learn from Snoop making bank on cartoon stickers? Diversification pays. While other rappers were fighting over streaming royalties, Snoop was cashing checks from people sending his face to their group chats.
The partnership eventually wound down as Snapchat shifted strategies, but during its prime, Snoop turned his most recognizable traits—the braids, the blunts, the perpetual chill—into a legitimate revenue stream.
Not bad for some digital drawings.