Häagen-Dazs

    Name of Häagen-Dazs Ice Cream Was Made up, Means Nothing

    The Häagen-Dazs ice cream creator was American and made up the brand name to sound Danish, unique, and sophisticated. It doesn't mean anything.

    The ice cream brand Häagen-Dazs is a household name in many countries around the world.

    The name "Häagen-Dazs" would lead one to think that it is a Danish brand, but in actual fact, it was first produced in the Bronx, New York, in 1961.

    Honored by Denmark's treatment of Jews during World War 2, the creators of the ice cream, Reuben and Rose Mattus, chose to name their brand in a way that sounded Danish, unique, and sophisticated.

    It may sound snazzy and flow off the tongue nicely, but it actually means nothing in the Danish language.

    The couple's daughter, Doris Hurley, stated in a documentary that her father had sat at the kitchen table for hours, saying random Danish-sounding words, until he finally stopped at "Häagen-Dazs."

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