Tourism Is a Top-3 Employer in Over Half of U.S. States

While Walmart dominates as the largest private employer in 24 states and healthcare organizations lead in 17 others, there's another industry quietly employing millions: tourism. In 29 U.S. states, travel and tourism ranks among the top three largest employers—a testament to how much Americans love to explore.

Nationwide, the industry supports roughly 18 million jobs, from hotel housekeepers to tour guides to airline staff. In 2023 alone, tourism generated $2.51 trillion for the U.S. economy—about 9% of the entire GDP.

The States Where Tourism Reigns

Tourism's employment dominance isn't evenly spread. States with natural wonders, theme parks, or major cities see the biggest impact:

• Florida: 2.1 million tourism jobs, generating $36.9 billion in tax revenue
• California: 1.16 million employed, contributing $12.7 billion in taxes
• Nevada: Las Vegas alone makes tourism the backbone of the state economy
• Hawaii: Tourism accounts for roughly 1 in 5 jobs statewide

Even states without obvious tourist draws benefit. Small-town diners, roadside motels, and local attractions create jobs in communities that might otherwise struggle economically.

Why Tourism Employs So Many

Unlike industries that can automate or offshore, tourism is inherently labor-intensive and local. You can't outsource a hotel check-in or replace a museum docent with a robot (well, not yet). Every visitor needs lodging, food, transportation, and entertainment—each requiring human workers.

The industry also has a low barrier to entry. Many tourism jobs don't require advanced degrees, making them accessible to students, retirees, and workers transitioning careers. This creates a massive workforce spread across restaurants, attractions, transportation, and hospitality.

When you travel, you're not just seeing new places—you're fueling an economic engine that keeps millions of Americans employed. That souvenir t-shirt? Someone's paycheck.