As part of an advertising campaign, Molson, a Canadian beer company, strategically placed 'beer fridges' around Europe that only Canadian passports could unlock.
11
In October 1997, when Internet Explorer 4.0 was released, some Microsoft employees left a giant "From the IE team... We Love You" on Netscape's lawn.
9
Amazon sells more e-books than printed books.
43
Lentil As Anything, a successful Australian restaurant, allows its customers to pay whatever price they feel like paying for the food.
10
Blockbuster laughed at a Netflix partnership proposal in 2000.
20
The first Ronald McDonald was Willard Scott in 1963.
17
Dell's first advertisement was made on the back of a pizza box.
78