There's a café in France which charges €7 for a coffee to rude customers and €1.40 to people who talk politely to staff.
17
Newman’s Own foods donates 100% of its post tax profits to charity. As of June 2012 these donations have exceeded 330 million dollars.
11
In 1907, Kellogg’s launched a campaign called "Wink Day" to promote Cornflakes. Women were encouraged to “wink at your grocer and see what you get” (and what they got was a free box of cereal!)
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The Shell Oil Company began as a novelty shop in London that sold sea shells.
3