As part of an advertising campaign, Molson, a Canadian beer company, strategically placed 'beer fridges' around Europe that only Canadian passports could unlock.
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The CEO of Japan Airlines makes $90,000 a year, less than the pilots. During an interview, he said "We in Japan learned during the bubble economy that businesses who pursue money first fail. The business world has lost sight of this basic tenet of business ethics."
9
There's a café in France which charges €7 for a coffee to rude customers and €1.40 to people who talk politely to staff.
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Newman’s Own foods donates 100% of its post tax profits to charity. As of June 2012 these donations have exceeded 330 million dollars.
11