Costco Facts

Costco hasn't changed the price of its $1.50 hot dog/soda combo since 1985.

Costco has sold its hot dog and soda combo for $1.50 since 1985 - unchanged through 40 years of inflation. When CEO Craig Jelinek told co-founder Jim Sinegal they were losing money on it, Sinegal replied: "If you raise the effing hot dog, I will kill you. Figure it out." Costco built its own hot dog factory instead.