In Finland, Valentine's Day is called "Ystävänpäivä" which translates into "Friend's day".
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Studies show that the risk of a “secret love” being revealed heightens romantic feelings for the partners, thanks to increased levels of phenylethylamine (PEA).
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There's a love mattress that is specifically designed for couples who sleep on each other's arms.
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Every year around 1 billion Valentine cards are sent. After Christmas it's a single largest seasonal card-sending occasion.
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Cuddling (or other ‘love’ acts) helps to heal physical wounds faster due to the release of Oxytocin which is proven to reduce swelling.
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40% of people who are rejected in romantic love slip into clinical depression.
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Couples' personalities converge over time to make partners more and more similar.
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