Wearing red increases attraction.
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Brain scans show that people who view photos of a beloved experience an activation of the caudate - the part of the brain involving cravings.
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When you fall in love, that 'high' feeling is caused by a flood of dopamine that is similar to that of cocaine.
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The average person in their lifetime will spend an estimated 20,160 minutes kissing!
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When someone looks at a new love, the neural circuits that are usually associated with social judgment are suppressed.
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Couples' personalities converge over time to make partners more and more similar.
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People are more likely to tilt their heads to the right when kissing instead of the left (65 percent of people go to the right!)
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In Finland, Valentine's Day is called "Ystävänpäivä" which translates into "Friend's day".
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