Trademark Facts

Cheerios were originally called CheeriOats when they debuted in 1941, but General Mills changed the name in 1945 after a trademark dispute.

The red triangle of Bass Brewery is the first registered trademark in the United Kingdom!

Jo Malone built her fragrance brand from scratch in her kitchen. She sold it to Estee Lauder in 1999 - and the deal included her own name. She cannot use "Jo Malone" to sell fragrances again. Her second brand is simply called Jo Loves. Selling her name is the one thing she says she regrets.