Rihanna reportedly insured her legs for $1 million with Lloyd's of London after becoming a brand ambassador for Gillette's Venus razors in 2007.
Rihanna's Million-Dollar Legs Insurance Policy
In 2007, Rihanna landed a lucrative deal as the face of Gillette's Venus razor campaign. But the partnership came with an unusual perk: a reported $1 million insurance policy on her legs through Lloyd's of London, the specialty insurer famous for covering celebrity body parts.
Lloyd's of London: Insurer to the Stars
Lloyd's has been the go-to insurer for celebrity body parts since the early 20th century. The practice started with silent film actresses insuring their legs, and has since become a marketing tradition as much as actual risk management.
Some of the most famous policies include:
- Heidi Klum's legs — reportedly insured for $2.2 million
- Dolly Parton's breasts — allegedly covered for $600,000
- Bruce Springsteen's voice — protected with a multi-million dollar policy
- Keith Richards' hands — insured as essential tools of his trade
Marketing Meets Insurance
These policies serve a dual purpose. For the celebrity, there's genuine protection against career-ending injuries. For the sponsoring brand, the announcement generates headlines and reinforces the campaign message.
In Rihanna's case, the Gillette partnership positioned her legs as the centerpiece of their advertising. Insuring them for a cool million made perfect sense—both as protection for their investment and as a story that would circulate through entertainment media.
The Business of Body Parts
What makes a body part worth insuring? It comes down to earning potential. A supermodel's legs, a singer's voice, a chef's taste buds—these aren't vanity policies. They're calculated business decisions based on how much income that specific asset generates.
For Rihanna at that stage of her career, her legs were directly tied to a major endorsement deal. The policy amount likely reflected the contract value plus potential future earnings from similar campaigns.
Whether the exercise quote is genuine or just promotional flair, one thing is certain: when you're insured for a million dollars from the waist down, you probably take those squats a little more seriously.