A Twinkie Is 68% Air (Yes, Really)

When you bite into a Hostess Twinkie, you're mostly eating air. 68 percent of that golden sponge cake is literally nothing—just tiny pockets of gas trapped in a matrix of flour, sugar, and eggs. It's a testament to food science that something so insubstantial can taste so satisfying.

This isn't marketing spin or urban legend. In 1995, Rice University students Todd Stadler and Christopher Scott Gouge conducted the T.W.I.N.K.I.E.S. Project (Tests With Inorganic Noxious Kakes In Extreme Situations), and one of their experiments measured exactly how much air lurks inside America's favorite snack cake.

The Blender Experiment

The methodology was beautifully simple: measure a Twinkie's volume using water displacement, then liquefy it in a blender and measure the volume of the resulting puree. The whole Twinkie displaced 140 milliliters of water. The puree? Just 42.8 milliliters.

The difference between those two numbers is air—and it accounts for roughly 68-69% of the Twinkie's total volume. What seems like a substantial snack cake is actually more air than cake.

Why So Much Air?

Sponge cakes aren't accidents of nature. That airy structure is engineered through careful ingredient selection and manufacturing processes:

• Sugar crystals trap air bubbles during mixing, creating pockets throughout the batter
• Sodium stearoyl lactylate (SSL) helps disperse air into smaller, more uniform bubbles
• Partially hydrogenated oils stabilize those bubbles, preventing them from collapsing
• Leavening agents generate additional gas during baking, expanding the structure

The result is a crumb structure riddled with microscopic air pockets—a foam, essentially, held together by strands of cooked batter.

You're Paying for Air

From a certain perspective, this is hilarious. When you buy a box of Twinkies, more than two-thirds of what you're purchasing is literally nothing. But from a food science standpoint, it's genius. That air is what makes the cake light, tender, and pleasant to eat. A Twinkie without air would be a dense, unappetizing puck.

Air also keeps the calorie count lower than you might expect. With less actual cake material per cubic inch, you're consuming fewer calories for the same volume of snack. A single Twinkie has about 135 calories—not insignificant, but far less than if those air pockets were filled with more batter.

So the next time someone tells you Twinkies are junk food, you can counter with science: they're actually mostly air, making them one of the lighter snacks you could choose. Whether that's a compelling argument is another question entirely.