Peanut butter and jelly sandwiches were originally considered a delicacy, only enjoyed by those of the upper class.
PB&J Sandwiches Started as High-Society Tea Snacks
The peanut butter and jelly sandwich—beloved lunchbox staple, college dorm essential, nostalgic comfort food—wasn't always the everyman's meal. In the early 1900s, spreading peanut butter and jelly on bread was something you'd do at a fancy tearoom, not a kitchen counter.
The first published PB&J recipe appeared in 1901, when Julia Davis Chandler wrote about it in the Boston Cooking School Magazine. She recommended making dainty tea sandwiches with "peanut paste" and currant or crab-apple jelly. This wasn't food for the masses—it was a delicacy served at upscale establishments like Ye Olde English Coffee House, The Vanity Fair Tea-Room, and The Colonial Tea-Room in New York.
Why Was It Fancy?
Peanut butter itself was considered exotic and sophisticated. It was labor-intensive to make before mechanization, and both it and commercial jellies were relatively new products. Having access to these ingredients signaled you had money and refinement.
The sandwich was designed for the upper crust—literally and figuratively. Light, crustless finger sandwiches served with tea were hallmarks of high society. PB&J fit right in alongside cucumber sandwiches and other genteel fare.
The Great Reversal
Everything changed by the 1930s. Three major shifts democratized the PB&J:
- Mass production made peanut butter and jelly cheap and widely available
- Sliced bread became commercially available in 1928, making sandwich-making effortless
- The Great Depression made its affordability, nutrition, and shelf-stability invaluable
What was once a status symbol became survival food. The sandwich's high protein content and non-perishable ingredients made it perfect for struggling families. Then came World War II, when American soldiers ate PB&J rations in the field. They brought the taste home, cementing it as an American classic.
Today, the average American will eat 1,500 peanut butter and jelly sandwiches before graduating high school. The tearoom treat became so common that it's hard to imagine it was ever anything else. But for a brief moment at the turn of the 20th century, your PB&J would've been served on fine china—with your pinky up.
