⚠️This fact has been debunked
No historical evidence supports this claim. Philip Morris (1835-1873) died at age 38, but authoritative sources (Wikipedia, Encyclopedia.com) don't document his cause of death. The myth likely conflates him with Marlboro Man actors who did die from smoking-related diseases decades later.
The first owner of the Marlboro Company died of lung cancer.
Did the Marlboro Founder Die of Lung Cancer? The Truth
The internet loves a good ironic twist, and few stories seem more perfect than this: the founder of Marlboro cigarettes dying of lung cancer from his own product. It's poetic justice, right? There's just one problem—it never happened.
Philip Morris, the British tobacconist who opened his first shop on London's Bond Street in 1847, died in 1873 at age 38. But historical records from Wikipedia, Encyclopedia.com, and genealogical sources contain no documentation of his cause of death, let alone lung cancer. The myth persists on various websites, but these claims lack any credible historical evidence.
So Where Did This Myth Come From?
The confusion likely stems from a much more documented tragedy: the Marlboro Man actors who actually did die from smoking-related diseases. These weren't company founders—they were the rugged cowboys featured in Marlboro's iconic advertising campaigns starting in the 1950s.
Multiple Marlboro Men died from smoking-related illnesses:
- Wayne McLaren died of lung cancer in 1992 at age 51, becoming an anti-smoking advocate before his death
- David McLean died of cancer in 1995 at age 73, having developed emphysema and lung cancer
- Eric Lawson died of chronic obstructive pulmonary disease (COPD) in 2014 at age 72
Their deaths became major news stories and fueled anti-smoking campaigns. It's easy to see how "the Marlboro Man died of lung cancer" morphed into "the Marlboro founder died of lung cancer" through years of internet telephone.
The Real Philip Morris
Philip Morris lived in Victorian England, decades before the health risks of smoking were understood. When he died in 1873, germ theory was still controversial in medicine. His widow Margaret and brother Leopold continued the business, eventually opening a factory on Great Marlborough Street—which is where the "Marlboro" name actually comes from.
The brand didn't even reach American shores until 1902, nearly 30 years after Morris's death. It wasn't repositioned as the masculine cigarette brand with the cowboy imagery until the 1950s—almost 80 years later.
Why We Love This Myth
False facts often reveal what we want to be true. This myth satisfies our desire for cosmic justice—the tobacco magnate hoisted by his own petard. It's the same impulse behind the (also false) claim that the inventor of the Segway died riding a Segway off a cliff. We crave narratives where hubris meets consequence.
The real irony? While Philip Morris's cause of death remains unknown, his company's products have killed an estimated 100 million people in the 20th century alone. That's the actual tragedy—not a mythical founder felled by his own cigarettes, but millions of real customers who were.