PlacesWholesomeThe Hollywood Sign was falling apart by 1978. One letter had crashed down the hillside and it read "HuLLYWO D." Hugh Hefner held a Playboy Mansion fundraiser. Nine donors each paid $27,700 for a letter. Alice Cooper claimed an O in honor of Groucho Marx. Gene Autry took an L. Andy Williams funded the W. That rebuilt sign is the one you see today.1 hour ago