Boycott Facts

25,000 grocery workers walked off the job to save the CEO their board had just fired. No union. No pay. No budging. Market Basket's board sacked Arthur T. Demoulas for paying workers too well. 71 stores emptied. Sales crashed 95% in six weeks. Customers drove past Market Basket to shop at competitors. The board folded and Arthur T. bought the company back for $1.5 billion.

Serena Williams was booed throughout her 2001 Indian Wells final. Her father said the crowd directed racial slurs at him from the stands. She refused to return for 14 years. When she finally returned in 2015, the crowd gave her a standing ovation. She cried.