New Google employees are called "Nooglers", and are given a propeller beanie cap to wear on their first Friday.
Google's Nooglers Get Propeller Beanies on Day One
Walk into a Google office and spot someone wearing a multicolored propeller beanie cap, and you've found a "Noogler"—Google's playful term for new employees. This whimsical onboarding tradition has become one of Silicon Valley's most recognizable rituals.
The name itself is a portmanteau of "new" and "Googler," and it represents more than just a cute nickname. It's part of Google's carefully crafted culture that balances serious innovation with playful irreverence.
The Propeller Cap Tradition
Every new hire receives their propeller beanie during their first week, typically at orientation or a welcome event. The caps come in Google's signature rainbow colors—blue, red, yellow, and green—with a plastic propeller perched on top that spins when you move.
The purpose goes beyond quirky aesthetics. In sprawling campuses where thousands work, the beanie serves as a visual identifier. See someone in a propeller cap? That's your cue to be extra welcoming, offer directions, or help them navigate Google's famously complex internal systems.
More Than Just a Hat
The Noogler experience includes several other traditions. New employees get special badges, attend orientation sessions called "Noogler Orientation," and often participate in team-building activities. Some offices host "Noogler Fridays" where recent hires gather.
Veterans fondly remember their Noogler days, often keeping their beanies as mementos. Some even display them in their offices years later—a badge of honor marking when they joined one of the world's most sought-after employers.
Why It Works
The tradition exemplifies Google's approach to company culture: take yourself seriously, but not too seriously. By having executives and engineers alike don silly propeller caps, Google reinforces that innovation thrives when ego takes a backseat.
It's also practical. Starting at a company with 180,000+ employees across dozens of locations can be overwhelming. The beanie breaks the ice instantly—it's a conversation starter and a universal signal that says "I'm new here, help appreciated."
The caps have become so iconic that they've appeared in tech journalism, social media posts, and even Google's own promotional materials. For many, wearing that beanie represents the culmination of a rigorous hiring process and the start of working on products used by billions.
