The dab of toothpaste you squeeze onto your toothbrush is called a "nurdle".
That Toothpaste Blob Has a Name: Meet the Nurdle
Every morning and night, you squeeze a blob of toothpaste onto your brush without giving it a second thought. But that little wavy ribbon has an official name: a nurdle. Yes, really.
The term sounds like something a kindergartener made up, and honestly, it might as well be. "Nurdle" is essentially a nonsense word with murky origins—possibly derived from "nodule" (a small rounded lump), though nobody's entirely sure. What we do know is that it first appeared in a 1968 advertisement for Vote toothpaste, which promised that "a nurdle a day keeps the dragon away." Dragon breath, presumably.
The ADA Makes It Official
In the 1990s, the American Dental Association adopted "nurdle" in their educational materials to describe the proper amount of toothpaste—a pea-sized amount that covers the length of your brush's bristles. Before you dismiss this as trivial dental trivia, consider that getting people to use the right amount of toothpaste is actually important. Too much creates excessive foam and can lead to overexposure to fluoride, especially in children.
The nurdle became so iconic that toothpaste companies have gone to war over it. In 2011, Colgate-Palmolive and GlaxoSmithKline battled in court over the right to use that distinctive wavy, tri-colored toothpaste image in advertising. The case ended in a confidential settlement, because apparently the nurdle is serious business.
Not Just Toothpaste
Interestingly, "nurdle" has a life beyond bathrooms. In cricket, to "nurdle" means to score a run by gently nudging the ball into an empty spot on the field—a subtle, strategic move. And in the plastics industry, nurdles are tiny pellets used as raw material to manufacture larger plastic products. Unfortunately, these industrial nurdles are a major source of ocean pollution, making them considerably less cute than their toothpaste cousins.
So next time you're standing at the sink, squeezing out your morning nurdle, you can appreciate that you're participating in a small linguistic oddity with a surprisingly complex backstory. Just remember: pea-sized is plenty. Your nurdle doesn't need to be a blob the size of the entire brush, no matter what the commercials suggest.