Sturgis, South Dakota has 7,000 residents and hosts the world's biggest motorcycle rally, which drew a record 739,000 riders in 2015. It began in 1938 with nine riders racing for a crowd under 200. Pappy Hoel had just opened an Indian Motorcycle shop and formed the Jackpine Gypsies. His wife Pearl counted the bikes the night before and cooked a picnic for every rider. She kept doing it until the 1950s, when the crowd outgrew her kitchen.