Smokey Bear was a poster before he was a real bear. In 1950, firefighters in New Mexico found a three-month-old black bear cub clinging to a burned tree, his paws scorched from a wildfire. They nursed him back to health, named him Smokey, and sent him to the National Zoo in Washington DC. He lived there for 26 years. He got so much fan mail he was given his own ZIP code: 20252. He is buried in Capitan, New Mexico.